Digital design in the physical world

For the past 18 years, I’ve been designing and building digital products. Building products has always been exciting, from considering the problem being solved to finding the right market fit to bringing moments of delight to customers. When I joined Brave Care, I had a new product challenge in front of me, but it wasn’t a digital product that I was so familiar with, this was something new to me — a physical product. …


For as long as I can remember, Creative Market has used Museo Sans as it’s main typeface. In fact, if I look back, way back into the archives, Museo was indeed used in some of the original mocks!


If you’ve followed me for a while now, you may remember when I lamented about the lack of soul in web design over 4 years ago. It’s no coincidence now that when our team at Creative Market was looking to shape an acronym to help us remember our newly defined design principles, I came back to this word, soul.

The secondary definition of soul is:

soul /sōl/ noun — the essence or embodiment of a specified quality

How meta of us.

It Starts With Our Principles

Gerren Lamson did an amazing job detailing out our principles, of which you can dig into here, but I’ll…


Hi. I’m Noah and I’m on the Product Design team at Creative Market. The product I work on is a website that supports tens of thousands of independent creatives, giving them a marketplace to sell their creative assets. In short, we help creators around the world turn passion into opportunity. It’s one of the most rewarding products I’ve ever worked on. If you’ve never checked it out before, I encourage you to do so. Ok, let’s talk about how a little something we call the UX Plan changed our product design process for the better.

Product Design Is Hard

Product design is hard. Right…


A few weeks ago Dustin Senos shared an idea: creating dialog between newcomers and people working in the tech industry. The idea became known as Out of Office Hours. If you haven’t read Dustin’s original post on the impetus behind the idea, take a moment to do that before you read on.

All caught up? Good!

Why I Volunteered

I signed up for a number of reasons of which I could write long boring essay’s about and maybe turn them into think pieces with subtle jabs at mobile phones and millennials, but I’ll just summarize them instead to save us both the pain.


This must be what it feels like to rob a bank. I’m walking as slow and steady as possible muttering “Be cool” to myself as I make my way to my pickup. Have I been spotted? Is that guy looking at me? Man, these guitars are getting heavy.

Thirty minutes prior I was rummaging through a garage full of tools, somewhat organized on racks, in a so-so neighborhood of the East Bay. I came looking for tools. Not that I had a need for them, but more for the idea of them. Every man needs tools, so I came to…

Noah Stokes

Head of Product & Design @ Brave Care.

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